He's Just Not that Into You: Please Don't Cry Now ***

Well I guess its the season for chick flicks to be rolling out; oh yes the joys of spring, new couples going on dates to see new romance movies but really how good are they going to be? Well the latest effort from Ken Kwapis (Sisterhood of the Traveling Pants) isn't an entire miss as this movie has plenty of good stuff to offer but is crippled in many other areas.

Ensembles are essentially hard to make simply because they are notorious for not spending enough time with its characters to get any development out of them and this movie suffers greatly from that. Juggling 3-4 different stories is hard enough but try to squeeze any type of development out of them is almost impossible. As we jump from story to story here the director does a good enough job to keep things interesting and not confusing balancing the acting, story, actors in a do-able fashion.

The story is pretty plain and simple for this movie; actually there's more than one story and all of them are pretty plain and uninventive and very predictable. The story is a very weak fact of the movie but this little factor gets overseen because of the amazing talent surrounding this movie. The acting in this movie is delightful, charming, and fun to watch; every single actor does a fantastic job with their characters and the lead character played by Ginnifer Goodwin is so charming and cute that she easily carries this movie. The directing is pretty solid too giving each character and each story just enough time to shine on the screen.

The character development is very minimal in this movie and as a movie goer you won't have to think very hard but the charm of this movie out shines the technicality of it. Sure this movie is total predictable fluff, but its just so loveable that you won't care. A fun free spirited feel good movie that sparkles with charm; not with great filmmaking.